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We use too many smart terms nowadays. We give names and meaning to a lot of things in business, though actually it’s all very simple.

There is no B2B or B2C. Just Human to Human.

There are no clients, partners, managers or employees. Just people who are wearing these hats at this particular point of time. That’s it. There is no reason to make things look more formal and complicated than they are.

I find¬†remembering this during daily business interaction to be very important.¬†When talking to a client for instance, it’s important to see a person who came to solve his problems, not just his title from Linkedin.

 

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