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Most of the apps we use daily shine with their simplicity. Google is just an input field with two buttons. Uber is just a few screens. iPhone has just a few buttons. And we all love it.

But don’t be mislead by a simple interface. The power of these products lies in the complexity unavailable to a naked eye. Take a look at this illustration:

iceberg

 

What you use is just a front-end interface (which, by the way, is not that cheap to make). It really is just a tip of the iceberg.

 

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